introducing the partnership

ADIDAS | ABOUT THE PARTNERSHIP

Adidas is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle. TLF is a company with passion for protective mobile device accessories.

Since 2013 TLF designs, develops, manufactures and distributes cases for devices such as smartphones, tablets or laptops under the trademarks of adidas Originals and Y-3.

For adidas Originals TLF creates two seasonal collections. These adidas Originals branded cases for devices such as apple iPhone, iPad and Samsung Galaxy and sleeves for larger devices like laptops help to extend the brand product portfolio and the brand to become the most influential and connected brand in street culture.

Next to Originals TLF has also done small collections for Y-3 combining fashion with the future of sportswear.

Inspiration taken from the adidas apparel and footwear collections combined with the ability to construe, design and develop pioneering products within the field of device protection is the strength of TLF.

By using redefined materials, colors and technologies TLF creates relevant products for the adidas target consumer and visibility with this category for the brand in new distribution channels.

adidas Originals

With adidas’ design team at our side we are never short of inspiration. Our seasonal collections match the designs that adidas will launch in their apparal and footwear lines. This helps with storytelling and retail launches and makes sense to our customers. The most recent example is the ‘gazellabration’ with our new FW ’16 line of suede moulded smartphone cases that match the colors within the footwear line.

Coming soon, available in January 2017: the new collections with updated basics, premium full-grain leather cases & see-through metallic cases

adidas Sport Cases

adidas Sports aims to set a new bar in the fast growing market of protective sportswear. The new collection of sport cases consists of a variety of flexible armbands, smart waist straps and extremely protective anti-slip and anti-shock cases. All carefully designed to protect mobile devices from bumps and scratches that allure during any kind of intense workout.

Y-3 | THE FUTURE OF SPORTS WEAR

DIFFERENTIATION THROUGH SEGMENTATION

THE STORIES WE CAN TELL..